How BowNow Works

Turn Website Visitors Into Sales Opportunities

BowNow helps you identify potential customers, nurture their interest, and notify your sales team when they are ready to buy.

01 Find 02 Nurture 03 Convert
STEP 01

Know Who Is Visiting Your Website

Identify Companies

Identify the companies visiting your website, even if they don't fill out a form.

Track Behavior

Track which pages they visit and how they engage with your content.

Capture Leads

Convert anonymous visitors into leads and build your prospect list.

Anonymous visitors identified as companies with visit and page view stats
STEP 02

Build Relationships With Your Leads

Segment Your Leads

Segment leads based on behavior, interests, and engagement level.

Email Marketing

Send personalized emails and content that match their interests.

Track Engagement

Track opens, clicks, downloads, and more to understand their intent.

Lead journey from cold to interested to engaged, with an engagement score timeline
STEP 03

Reach Out at the Right Moment

Identify Hot Leads

Identify sales-ready leads based on high engagement and lead score.

Sales Alerts

Get real-time notifications when leads show buying intent.

Prioritize Follow-up

Focus your sales team on the right leads at the right time.

BowNow leads dashboard with lead scores and status Hot lead alert routed to a sales rep to schedule a meeting
Website Visitor
Identified Lead
Engaged Lead
Hot Lead
Sales Opportunity

Focus Your Sales Team on the Right Leads at the Right Time