See how Lifcom, a printing and web/video production company, used BowNow to turn a single newsletter campaign into real sales conversations.
The approach
Lifcom segmented its customer list into groups — direct-order customers and agency partners — and sent each group a newsletter tailored to their needs. When a quote request or inquiry came in, BowNow made it easy to assign a sales rep immediately so nothing sat unanswered.
The result
From roughly 600 newsletter sends, Lifcom generated 4 sales opportunities — and just as importantly, it built a habit within the sales team of following up on every lead the marketing team captured.
“It also created a mindset within the sales team of wanting to make the most of the leads we’ve captured.”