How to run effective sales meetings and follow-ups that move deals forward.
Prepare with context, not guesswork
Before a call, review the lead’s activity history — what pages they visited, what they downloaded, and how engaged they’ve been. Walking in prepared shortens the meeting and builds trust.
Focus on hot leads first
BowNow automatically classifies leads by status, so your team can prioritize the accounts most likely to convert instead of working every lead equally.
Follow up while it’s fresh
The fastest follow-ups tend to win. Set a habit of sending a recap within 24 hours of every meeting.